Digital Marketing

Digital Marketing

data-analyst-science near Pune
Recorded content
Of Total 10 Hrs.
data-analyst-science near Pune
Duration
3 Months (50 hours)
data-analyst-science near Pune
LIVE sessions
4 Workshops
data-analyst-science near Pune
Hands-On Learning
With Practice Modules
data-analyst-science near Pune
Certificate
With License

React Components

Digital marketing is a comprehensive strategy and set of tactics used by businesses and organizations to promote their products, services, or brand using digital channels and technologies. Unlike traditional marketing, which relies on offline methods like print ads or television commercials, digital marketing leverages the internet and digital platforms to reach and engage with target audiences.

It encompasses a wide range of techniques and tools, including social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and more. Digital marketing allows for precise audience targeting, real-time data analysis, and the ability to tailor marketing efforts to individual preferences, making it a highly effective and dynamic approach in today's digital age.

Objective

  • Expand the brand's reach by connecting with a larger and more diverse online audience.
  • Increase brand recognition and visibility in the digital space to enhance brand awareness.
  • Generate high-quality leads through digital channels to fuel sales and business growth.
  • Build meaningful and lasting relationships with customers through interactive and personalized content.
  • Improve conversion rates by optimizing websites and landing pages for better user experiences and higher sales.
  • Create valuable, relevant, and engaging content that resonates with the target audience.
  • Utilize data and analytics to make informed marketing decisions and enhance campaign effectiveness.
  • Maximize the return on investment (ROI) by efficiently allocating digital marketing budgets.
  • Stay ahead of competitors by adopting innovative digital marketing strategies and staying up-to-date with industry trends.
  • Establish clear key performance indicators (KPIs) and metrics to measure the success of digital marketing efforts and make necessary adjustments for continuous improvement.

Outline

Digital marketing is a comprehensive strategy and set of tactics used by businesses and organizations to promote their products, services, or brand using digital channels and technologies. Unlike traditional marketing, which relies on offline methods like print ads or television commercials, digital marketing leverages the internet and digital platforms to reach and engage with target audiences.

It encompasses a wide range of techniques and tools, including social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and more. Digital marketing allows for precise audience targeting, real-time data analysis, and the ability to tailor marketing efforts to individual preferences, making it a highly effective and dynamic approach in today's digital age.

Configuration management in digital marketing involves systematically tracking and managing changes to marketing assets, campaigns, and strategies to ensure consistency, compliance, and optimal performance.

Training Materials

Training materials for digital marketing encompass educational resources, such as courses, tutorials, and guides, designed to impart knowledge and skills in various digital marketing techniques and strategies.

Software Requirements

Software requirements for digital marketing pertain to the necessary software tools and platforms that enable the planning, execution, and analysis of digital marketing campaigns and activities.

Why Online Bootcamps

Develop skills for real career growth

Cutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills

Learn by working on real-world problems

Capstone projects involving real world data sets with virtual labs for hands-on learning

Learn from experts active in their field, not out-of-touch trainers

Leading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.

Structured guidance ensuring learning never stops

24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQ's

    SkillsMatrix JobAssist program is an India-specific offering in Partnership with IIMJobs.com to help you land your dream job. With Job Assist program we will offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of the Master’s Program, you will be eligible to apply for this program and your details will be shared with IIMJobs. As a part of this program IIMJobs will offer the following exclusive programs:

  • • IIMJobs Pro-Membership for 6 Months
  • • Resume Building Assistance
  • • Spotlight on IIMJobs for highlighting your profile to recruiters

    The iimjobs.com Pro-Membership offers learners exclusive features that aren’t available to free members.

  • • Dedicated career experts from IIMJobs will completely handhold learners to register on the portal, provide them tips and guidance to improve the profile, and follow right keywords.
  • • Access to Insights: This helps them compare their application with other applications received for a similar job.
  • • Improved visibility of your profile: Your application gets promoted to the top of the applications.
  • • Receive a notification if the recruiter shortlists your application: You can chat with the recruiter directly and do the follow-ups on the application.

    To participate in the JobAssist Program you need to:

  • • Be a graduate (engineering or equivalent)
  • • Complete our Master’s Program successfully and earn a Master certificate upon completion

    In career mentoring sessions, Subject Matter Experts (SMEs) or industry experts answer questions related to career growth and opportunities.

    No, the JobAssist Program is designed to help you in finding your dream job. It will maximize your potential and chances of landing a successful job. The final selection is always dependent on the recruiter.

    No, Simplilearn or IIMJobs (our program partner) will never forward your resume to the recruiters directly. Pro-Membership will give you access to thousands of jobs to apply for on the portal and also attend job fairs which will be conducted from time to time.